Ideally when performing an audit, it is ideal if one has achieved International Software Testing Qualification /Certification (ISTQB /ISEB) aka software tester.
Having website on an outdated platform can be painfully limiting for you and can be disruptive to your audience
- Need a site map of website before an audit can be done with a mapping document showing old IA and NEW IA framework
- Validate that content has been modified / deleted to new website in accordance to set standards – Publishing Guidelines.
- Making sure you match up 301 redirects to your new web pages. Map them out – old URL to new URL, otherwise you will receive a 404 error -Broken links error message.
- Match up pages with the same intent
- Copy your GA code across to the new website or search Console
- Setting up a custom report in Google Analytics with the registration of any 404 errors. This is so handy that you could have possibly missed during migration. (https://www.youtube.com/watch?v=bqgQRsnnW-E&ab_channel=Semrush)
- Remove temporary website blocks which effect ranking.
- Using the Dashboard to monitor your report.
- Make sure all backlinks to the old intranet (e.g. Squiz CMS) are now pointing to the new website. A backlink monitor tool can help here.
How to Audit Your Content: 5 Essential Steps
- Identify your main goal.
- Identify the content to include.
- Define your inventory/audit facets.
- Inventory the content to be audited.
- Audit the content in your inventory.
Creation of a new project – identify what needs to be fixed.
- Goal: Improve user experience and SEO
- Review Taxonomy if applicable
- Audit using a tool like SEMRush from an SEO perspective (e.g. how many web pages based on a site map) and crawl many pages. Identify pages with issues such as
- duplicate content issues
- internal and external broken links (keep a crawl log).
- low text-HTML ration
- structured data invalid (affects visibility) in Google search results e.g. recipes – structure data testing tool for articles
- pages with low word count
- pages with missing meta- descriptions
- too much text in title tags
- images with missing ALT attribues.
- Test for load speed
- Making sure all subdomains (if present) have been correctly set up on new site and correctly referenced by calling pages.
- Identify points of contact – Design , business, tech, web author
- Are the font’s right size
- Need to have a well defined process
- Check for presence of URL /IA mapping document and check every transference link reference.
- If e.g. product is discontinued, a redirect to the category could be set.
- For each new web page on new site, check all internal url page and external web links
- Also make sure there is a 301 URL redirect for each old URL or permanent 408 redirect (e.g. links made plural on images as well)
- Test browser compatibility (e.g. as part of browser SOE or Browser versions) for each new web page making sure its compliant for desktops /mobiles/tablets using Google Toggle Device Inspect Tool (right mouse click in Google Chrome)
- Test menu and submenu navigation
- Presence for Meta title and descriptions
- Test web page presentation
- All online forms – making sure all fields work (UAT)
- check web page file size
- Identify author for each document
- All pages in draft (edit mode) are to be transferred or deleted.
Audit Report will become Actions Item Report
e.g. Update all internal web links